Here Were The Top Brands Represented At NBA All-Star Weekend
The second half of the 2023 – 2024 NBA season is about to tip off. During the All-Star break in Indianapolis, we saw many NBA players sporting some flashy brands. Whether it was flashy kicks on the court, or gear picked out to arrive at the arena in, fashion choices were certainly on display.
Kevin Durant’s Boardroom recently detailed all the sneaker brands that top players wore at the All-Star game. In this, Nike was the runaway winner. According to Boardroom, Nike had ten different players sporting their kicks during the Indianapolis festivities. The Jordan brand and Adidas were tied for second with four players each. Furthermore, what’s additionally fascinating here is that Nike owns the Jordan brand. In addition, Nike owns Converse, who also had one player in the All-Star game. So, this means that technically, Nike-related shoes were worn by 15 of the 26 players. That’s roughly 58%.
Which Players Wore These Nike Kicks?
This another area where the swoosh brand shines. Some of the biggest names in the game are under their label. We’re talking about LeBron James, Giannis Antetokounmpo, Kevin Durant, and Jason Tatum (Jordan). Surprisingly, Stephen Curry seems to be single-handedly keeping Under Armour in the game. Curry was the only athlete representing this brand.
Sure, the point here is how powerful Nike’s reach is. However, the players aligned to some of the other brands is equally as intriguing. For example, young Oklahoma City Thunder star Shai Gilgeous-Alexander was the guy rocking Converse. Tyrese Maxey had New Balance on. Then, Sketchers, not a name you usually affiliate with the NBA, has also come on as of late.
Although Nike has made their mark in basketball, evening as the uniform provider, seeing some other names hit the hardwood as allowed for more creativity. The NBA has long been synonymous with the best sneakers. Boardroom even has a section dedicated to just sneakers on their website.
The 2024 All-Star basketball game itself was not great, but the sneakers worn by the stars were. Typically, this mid-season showcase is an opportunity for players to wear a different colorway or even a new sneaker model that their brand will be launching. This year, the East team defeated the West (211 – 186), but Nike was the winner amongst all the brands at All-Star weekend.
5 NBA Players We'd Love To See In the Slam Dunk Contest
This weekend the NBA will take over Indianapolis for All-Star weekend. On Saturday night, the Slam Dunk contest will serve as the grand finale of the day two events at Lucas Oil Stadium. That got us thinking about NBA stars we’d love to see in Slam Dunk contest.
Before we crack into the list, let’s take a look at the modern landscape of the NBA dunk contest. The biggest complaint about the event is that the biggest names in basketball rarely participate. Why is that? Well, last year at this time, Front Office Sports dove into this exact subject. “The last time a player from that season’s All-Star Game actually participated in the Dunk Contest was in 2017, when the Los Angeles Clippers’ DeAndre Jordan competed,” they said.
Front Office Sports went on to list a lack of creative options, scoring, and top players not participating in the dunk contest as reasons why the competition had declined. “I think they’re maybe afraid to lose,” NBA Hall of Famer, and slam dunk legend, Dominique Wilkins said via Front Office Sports. Of course, potential injury could also be considered.
Though there has been a lack of star power in the Slam Dunk contest, there have been a few shining moments as of late. Last season, there was much confusion as to why the NBA was allowing a G League (minor league) player to participate in Mac McClung. Now with the Orlando Magic franchise, McClung was called up by his then-team, the 76ers, a few days before the contest. He would go on to win and thrilling fashion. Furthermore, McClung is just six-foot-two.
This Year’s Slam Dunk Contest
The NBA Slam Dunk contest will often be associated with the likes of Wilkins and Michael Jordan. In the late ’80s, these legends made our jaws drop dunking the ball during all-star weekend. Sure, we have had Vince Carter and the late great Kobe Bryant go in it and win it. However, you can’t help but think about what might have been, if these stars had won. Some of them came close, while others opted out.
Nonetheless, we do have some surprising and well-received news when it comes to the 2024 contest. Jaylen Brown, one of the biggest stars in the game, is participating. He will compete against last year’s winner in McClung. In addition, Jacob Toppin from the Knicks and Jamie Jaquez. Jr of the Heat are in. Perhaps with Brown participating, we will begin to see the trend of more all-stars opting into this fan-favorite event in the future.
Here are five players we’d love to see do their thing in the NBA Slam Dunk contest.
Jeff Gorra is a Boston-based writer who has been with Beasley Media Group since the beginning of 2023. He writes about restaurants and food, as well as sports and rock music. His experience also includes show hosting and in-depth creative writing in rock and reggae dub music. Jeff’s an avid surfer, New York Giants, and Pearl Jam fan, however, if you make unforgettable pizza, he is sure to find you.
