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North Carolina, Duke Top NCAA Basketball’s Most Valuable Teams

The University of North Carolina sits at the peak of college basketball wealth, worth $378 million. Duke trails by a slim margin at $370 million. Indiana at $279 million, Ohio State at $262…

NEW ORLEANS, LOUISIANA – APRIL 02: The Duke Blue Devils mascot enters the arena before the game against the North Carolina Tar Heels during the 2022 NCAA Men’s Basketball Tournament Final Four semifinal at Caesars Superdome on April 02, 2022 in New Orleans, Louisiana. (Photo by Jamie Squire/Getty Images)

The University of North Carolina sits at the peak of college basketball wealth, worth $378 million. Duke trails by a slim margin at $370 million. Indiana at $279 million, Ohio State at $262 million, and Louisville at $260 million round out the top spots.

Indiana University Columbus finance expert Ryan Brewer crunched the numbers to find what teams might fetch on the open market, noting that the actual prices for the franchises could exceed the calculated values.

Arizona ranks sixth at $257 million, with Syracuse following closely at $256 million. Illinois grabbed the eighth spot with $232 million.

On the women's side, the University of Connecticut leads with a $95 million price tag. South Carolina follows at $86 million, then Baylor at $77 million. Stanford and BYU complete the top women's programs, valued at $74 million and $60 million.

Yet these sums pale next to football giants. Ohio State's football program tops the charts at $1.95 billion. Texas sits nearby at $1.9 billion, while Michigan holds strong at $1.66 billion.