McDonald’s, Beyond Meat Announce Multi-Year Partnership, More ‘McPlant’ Options Planned
McDonald’s and Beyond Meat have announced a multi-year partnership that will see the fast-food giant and plant-based meat brand team up and potentially create more meat-free menu items.
In a press release, Beyond Meat confirmed it will be the “preferred supplier” of the patty for McDonald’s new plant-based burger appropriately called the McPlant. The McPlant is currently being tested in select markets worldwide and was originally announced back in September 2019.
As part of the partnership, McDonald’s and Beyond Meat “…will explore co-developing other plant-based menu items – like plant-based options for chicken, pork and egg – as part of McDonald’s broader McPlant platform.”
In a statement, McDonald’s Executive Vice President and Chief Supply Chain Officer Francesca DeBiase said, “Our new McPlant platform is all about giving customers more choices when they visit McDonald’s. We’re excited to work with Beyond Meat to drive innovation in this space, and entering into this strategic agreement is an important step on our journey to bring delicious, high quality, plant-based menu items to our customers.”
Beyond Meat Founder & CEO Ethan Brown added, “We are proud to enter into this strategic global agreement with McDonald’s, an exciting milestone for Beyond Meat, and look forward to serving McDonald’s as they bring expanded choice to menus globally. We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce craveable, new plant-based menu items that consumers will love.”
