They say there’s no such thing as a perfect job, but Bud Light has possibly found it. In their quest to help brand their already wildly successful Bud Light Seltzer, Anheuser-Busch came up with a new position – Chief Meme Officer.
The job is real, though more of a paid internship than an actual job, and will include payment in cash ($5,000 a month for three months) and – you guessed it – Bud Light Seltzer.
“We at Bud Light have created the perfect hard seltzer. It’s five-times filtered, 100 calories, and comes in four delicious flavors,” the company said in its job posting. “But we know a hard seltzer is only as good as its memes and, unfortunately, our memes are trash. We need someone who can change that for us; someone who can pull us out of the pits of cringe, someone who knows how to use the lasso thingy in Photoshop, someone like you. Please help us. Please.”
According to Bud Light Seltzer, the Chief Meme Officer responsibilities are fairly simple:
- Make at least 10 fire Bud Light Seltzer memes per week.
- Get paid in Bud Light Seltzer and also real money ($5k per month for three months)
- Go into your next job interview with Chief Meme Officer on your resumé and LinkedIn.
The website description for the job has a content kit and meme templates so you can help get your application properly memed out.
Hard seltzer sales have skyrocketed in recent years, with Nielsen reporting that “Total hard seltzer sales for the 52-week period ended June 13, 2020 were $2.7 billion, and dollar share of total beer/FMB/cider has now exceeded 10% for four consecutive weeks (more than double the 4.4% share it held as of the 52-week period ending Feb. 29, 2020).”
Brands like Bud Light Seltzer, White Claw, Truly and more have taken a massive share of the alcohol purchasing market.